Wireless Security - 3469 Words

SECURITY OF WIRELESS COMMUNICATIONS Introduction Wireless devices, like all technologies that provide external access to corporate networks, present security challenges. With wireless standards and practices still rapidly evolving, it is important to understand the strengths and limitations of available technologies in order to implement a secure solution. Extending current security policies to encompass wireless devices requires an understanding of the security features of both wireless devices and wireless networks. Purpose of the Study The purpose of the study was to assist in the decision whether Lotus Development should extend current security policies to encompass wireless devices. The following are critical security†¦show more content†¦Because of the great diversity of device capabilities, as well as their inherent security limitations, MSD cannot provide security for data stored locally across every device. Instead, MSD provides security for corporate data inside the firewall, by securing it against unauthorized access by wireless devices. In particular, MSD provides administrators with the ability to (Cohen, 1991):  · Associate a specific, authorized user with each mobile device (Trusted Devices).  · Specify what wireless networks can communicate with MSD (Trusted IP Addresses). Trusted Devices MSD s Trusted Devices feature enables administrators both to know what employee is authorized to use each device, and to control the ability of each user or device to access Domino via MSD. For example, if an employee loses his or her mobile device, an administrator can immediately disable the use of that device with MSD, thus eliminating the risk that an impostor will access the network. In addition to Trusted Devices, MSD offers a related security feature called Dynamic Device/User Mapping. It works like this: the first time a user successfully enters a valid Domino HTTP username and password from a properly registered mobileShow MoreRelatedWireless Security : Wireless Network Essay1089 Words   |  5 Pages Wireless Security Overview Wireless networks serve as the transport mechanism between devices and among devices and the traditional wired networks (enterprise networks and the Internet). Wireless networks are many and diverse but are frequently categorized into three groups based on their coverage range: Wireless Wide Area Networks (WWAN), Wireless Local Area Network (WLANs), Wireless Personal Area Network (WPAN )and etc. WWAN includes wide coverage area technologies such as 2G cellular, CellularRead MoreWireless Network Security1602 Words   |  7 PagesPaper CNT4514 Wireless Vulnerabilities The world of wireless networks as we all know is one of the most rapidly growing areas in our world today. With the massive amount of data that is going on, â€Å"the cloud† the security of all of our data is questioned. As well with so many of our day to day tasks relying on our wireless capabilities it make you wonder how safe is it to rely so heavily on something. We have to ask the questions what are the key vulnerabilities of wireless networks and evenRead MoreWireless Security And The Internet1404 Words   |  6 Pagesmost of us use a local wireless network to connect onto the internet. This has become the norm since more and more devices, such as smartphones and tablets, are being introduced into our lives. Protecting a wireless network can be more complicated that a wired network, since wired networks are an A-to-B connection through a cable. Wireless networks broadcast data to every device that happens to be listening. This makes wireless networks much more vulnerab le Wireless Security Protocols - A Brief HistoryRead MoreWireless Network Security : Abstract1520 Words   |  7 Pages Wireless Network Security Abstract This is the study over the wireless network security. As the wireless communication has the different way of physical transport compared to wire environment of communication thus we have to use different measure to secure a network in wireless environment. Wireless networking has more security threats and vulnerabilities and we must have an effectiveRead MoreWireless, The, And, Security, Exploitation1821 Words   |  8 PagesWireless Evil Twin Attack Abstract In Today’s world multiple Wireless Local Area Networks (WLANs) can coexist in a airspace. Every wireless mobility devices tries to find the access point through probe request using a unique name that is the Service Set Identifier (SSID) of the network to make automatic authentication. As a wireless user you are concerned only with the broadcast SSIDs that let you connect to a WLAN. This paper discusses about the Wireless Mobility devices communication securityRead MoreQuestions On Wireless Network And Security1402 Words   |  6 Pages Assignment-1 MN603 Subject Wireless Network and Security Teacher Biplob Rakshit Ray Name : Loveneet Singh Dhanjal ID: MIT130071 Contents 1) Introduction 3 2) Massive MIMO architectures 3 a. V-BLAST 3 b. Array Architecture 4 3) Uses of massive MIMO to achieve convergence of wireless networks 5 a. Spatial multiplexing 6 b. Pre-coding 6 4) Existing Technologies 6 a. WiMAX 6 b. 3G 6 c. 4G LTE 7 5) Recently proposed techniques in the literature 7 5G 7 6) RelevantRead MoreWireless Home Security System3890 Words   |  16 PagesWireless Home Security System University of Connecticut ECE 290 Spring, 2004 Sponsor: ECE Department, University of Connecticut Advisor: Lei Wang David Crouse (EE) Michael Diaz (EE) Darko Budimir (EE) david.crouse@uconn.edu michael.diaz@uconn.edu darko.budimir@uconn.edu I. ABSTRACT Our group investigated wireless security system design for home use. The target market is composed of lowincome individuals who cannot afford the services of a security company such as ADT. Ideally the sensor nodesRead MoreImplementation of Security for Wireless Network3538 Words   |  15 PagesImplementation of Security for Wireless Network R.Sridevi (Asst.Prof) Department of Computer Science PSG College of Arts amp; Science Coimbatore, TN. srinashok@gmail.com Abstract -This paper addresses the internal and the external security challenges in organizations that implements wireless networks. Distributed security is designed to provide a more secure data communication among faculty members, staff and students. A description of the technique used to protect and keep PC s up andRead MoreEssay about Wireless Network Security3575 Words   |  15 Pages Introduction Wireless networks have grown in popularity. This is largely due to the increase in the value of a network as more users are attached to it. The value added to a network by nature of connecting more devices to it, is summarized in Metcalfs law. Metcalfs law states that if you connect any number, n, of machines - whether computers, phones or even cars - and you get n squared potential value.[1] The incredible growth of the Internet seems to validate Metcalfs law. It thenRead MoreEssay on Wireless Communication Security1804 Words   |  8 PagesWireless Communication Security Abstract In today’s society advances in technology are growing rapidly. Businesses and people are taking full advantage of the improving ways of transmitting data internally and externally. One of the mediums today in transmitting data is via wireless communication systems. It is obvious that this data will need to be secure for many reasons. These will be the questions I will pose in this paper. Will this be a secure means of transmitting data

Ikea Marketing Plan - 8221 Words

IKEA Marketing Plan – Part I Submitted to: John Daly Submitted by: Lindsay Churchman Matthew Holland Jamie Krebs Eveline Man Chris Manellis Chelsea Slade Due Date: February 17, 2011 MRK428MS Internal Environment IKEA current marketing goal and objective The IKEA vision is to create a better life for many people who purchase their products. Their main objectives are: - IKEA produces cheap and affordable products for the customers - The company wants better life for those who cannot afford expensive products - IKEA always helps to produce right product for the right consumer - IKEA always tries to sell their products at low prices - The company’s global developments and its continual commitment is to have a positive impact on people and†¦show more content†¦Sales in billion of euros 30 20 10 0 Sales in billion of euros Human: IKEA employs over 123,000 people worldwide; a decline of 5,000 personnel decline from 2008. In North America there are approximately 15,500 employees. IKEA is bouncing back from the recession and with that new job opportunities are posted everyday on their website. At present they are looking to hire 98 people for varying positions across North America. Human resource retention a strategy for the company to reduce costs and hiring within is encouraged. Experience: IKEA was established almost 70 years ago, and the original founder still participates in some activities. Experience is also derived for the Board of Directors. Relationship with Customers: IKEA truly takes care of their customers, and their customers are brand loyal. Some of the current strategies they have in place to satisfy customers are their services offered in store, like childcare, and also 90-day return policies, and customer service contact information. On the market research website SocialMention.com, IKE A has a 5:1 sentiment rating; this is the ratio of people on social medias that write about the brand in a positive way. Relationship with Suppliers: IKEA has developed a name for building very strong, long-term relationships with its suppliers. It currently works with over 1,400 supplies across the globe. IKEA tends toShow MoreRelatedIkea Marketing Plan3836 Words   |  16 PagesIkea Marketing plan Executive Summary IKEA is one of the world s top furniture retailers, and its International sells home furnishings and other housewares in about 270 stores in 35 countries. To cut transportation costs, IKEA uses flat packaging for most of its furniture; customers assemble the products at home. The company designs its own furniture, which is made by about 1,300 suppliers in more than 50 countries. IKEA s stores feature playrooms for children and value cuisine restaurantsRead MoreIkea Marketing Plan Essay4219 Words   |  17 PagesMARKETING PLAN INTRODUCTION 3 IKEA HISTORY AND ENVIRONMENT 3 IKEA TARGET MARKET 6 BRIEF PRODUCT OVERVIEW 8 COMPETITIVE REVIEW 9 Product Positioning 9 Competitions 9 DISTRIBUTION REVIEW 9 Objective and challenges 11 Challenges 12 SWOT 13 COMPANY MARKETING CARACTERISTICS 13 PRODUCT LINE, BRAND AND SERVICES 16 PRICE 18 Designing Pricing Strategies and Programs 19 PLACE 20 PROMOTION 22 INTEGRATED MARKETING PLAN MIX 24 Budget 24 Control 24 EXECUTIVE SUMMARY IKEARead MoreIkea s Marketing Plan For Ikea1478 Words   |  6 PagesIntroduction IKEA is an internationally known home furnishing retailer that has grown rapidly since it was founded in 1943 and is renowned around the world for its Scandinavian style. The majority of IKEA s furniture is flat-pack, ready to be assembled by the consumer that helps in the reduction of costs and packaging. Moreover; IKEA carries a range of 9,500 products, including home furniture and accessories. This wide range of option is available in all IKEA stores and customers can also orderRead MoreIke Strategic And Marketing Planning Essay1003 Words   |  5 PagesIKEA Opens More Click-and-Collect Stores as Customers Move Online An article, written by Saabira Chaudhuri, presents Ikea’s most recent plans to expand their market. The information, released in this article, illustrates both strategic and marketing planning, evident in Ikea’s latest venture. As Michael Levens explains, in our text, â€Å"strategic planning identifies the overall direction of a business†, while â€Å"marketing planning includes those activities devoted to accomplishing marketing objectives†Read MoreSmart Design4671 Words   |  19 PagesSWOT Analysis Competitive Analysis Grid Product-Branding Strategy Marketing Plan 11 Products Distribution (Place) Price Promotion Strategy Sales Process and Sales Tactics Operations Plan 12 Design and Development Plan 13 Management and Personnel 14 Schedule 15 Risks and Overcome 17 Financial Plan 18 Appendix 19 Executive Summary This document will be discussing the different aspects of the business plan for a new startup company which is about creating a unique furnitureRead MoreMarketing Planning2944 Words   |  12 Pagesthe characteristics of the marketing plan. Firstly, it will identify the role and nature of marketing plan. Secondly, it will outlines the structure of the marketing plan. Moreover, the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally, the two misconceptions will be examined. Last, it will conclude the marketing plan is indispensable to the organizations. Role and Nature of Marketing Plan Marketing plan is a business document thatRead MoreZara Marketing Plan Draft3462 Words   |  14 PagesHigher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNINGRead MoreTransnational Strategy3449 Words   |  14 Pagesinvolves a situation where a company tries to achieve maximum local responsiveness in product offering and marketing strategy, which will match different national conditions. This strategy differs from transnational strategy in that the latter looks at the bigger global market trying to take advantage of all the available global factors (Hill Jones, 2008). Under the strategy, production, marketing and research and development activities are established in each national market where the company operatesRead MoreBusiness Plan9238 Words   |  37 PagesMadam, SUBMISSION OF BUSINESS PLAN PROPOSAL (ENT 300) Referring to the subject stated above, we submitted this proposal of our project paper for our ENT 300 subject.This business plan is focusing on doing education service. The name of the service itself explains the tuition service that we offer. 2. We had put our best commitment to complete this business plan according to the guidelines and requirements given according to our subject syllabus. This business plan is constructed to serve as a blueprintRead MoreMarketing Audit Approach - Ikea1571 Words   |  7 PagesMarketing Audit Approach - IKEA Marketing Audit Overview â€Å"What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change† ( John, Alexander, Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning

Difference Between Critical Analysis and Analytical Thinking Free Essays

When you really want to reflect and put your points across, it’s said that you have to speak through your mind but from your heart with what you have lived and experienced. In this piece, I am going to use real life issues and experiences to help put forth my genuine reflections on the different ways of thinking analytical, critical and strategic. To start with, I would like to discuss the latest and prominent issue in Mumbai, whether it should be called Mumbai or Bombay. We will write a custom essay sample on Difference Between Critical Analysis and Analytical Thinking or any similar topic only for you Order Now There was this debate going around in the class and one of my peers analyzed that it should be called Bombay because 80% people in Mumbai want to call it by that name. Then he also corroborated this by linking it with one of the newspaper and saying that it has stated that 65% of the public want to call this city Bombay and not Mumbai. He also conducted his survey and collected data of people from various parts of the city, the South Mumbai, the Central Mumbai and the North Mumbai. He later analyzed the question on the data collected and concluded that indeed people of this city want to call it by its colonial name Bombay. He was indeed very right because he had broken down this problem and had made all effort to reach every corner of the city for the survey. His survey number too indicated the same and with the help of analytical thinking, he convinced that people want to call this city Bombay. Thus the beauty of analytical thinking is that with the data and figure well in placed you can possibly prove anything without anyone even questioning it. However I was born in Mumbai knew this city in and out and decided to find the answer to the same problem but critically. More than numbers and figures, I relied more on my knowledge and experiences of this beautiful city. Therefore, I too conducted a similar but asked one more question, Why do they want to call Mumbai as Bombay? And the answer was surprising. They wanted to call it Mumbai but as the name of Mumbai was Bombay in the business circle, they wanted it to named Bombay. Moreover, the survey conducted by my friend was done in commercial areas of the South, central and North Mumbai. Where majority of the people come from other cities and have no knowledge and understanding of the local feelings. So the analytical thinking over here clearly missed out the local feeling of the people as well as the understanding of the complex community. I have mentioned the above experience because I want to bring forth the major difference between analytical and critical thinking. While analytical thinking did prove and gave an answer to the above question and even looked more credible because of the numbers, it failed to include local feeling and knowledge of the local area. This is one of the major differences between analytical and critical thinking. While analytical thinking segregates the problem into many areas and tries to back it up with figures, critical thinking uses the knowledge and experience and put them into logical thinking to formulate an answer. As far as strategic thinking is concern, I am still trying to define the meaning and the closer I am defining it the farther it goes. It’s like debating whether GOD exist or not. GOD is there we believe, but on experiences and intuitions. We cannot see Him but still feel He’s there. Similarly, strategic thinking eludes its definite existence but is always there. You can call it a plan of actions designed to achieve a particular goal. This plan of action is implemented by considering and weighing several facets and views. Your knowledge and most importantly your understanding and application is of uttermost importance for strategic thinking. After these prerequisites comes the analysis and synthesis of these prerequisites keeping the importance of all possible view and possibilities open. Hence, strategic thinking never has a definite answer or solution. Its all about selecting the best possibility. So even If I do manage to come out with a winning strategy other might ridicule it simply because they might look at it from different angle. So more you are ridiculed or castigated the better will be your strategic thinking. Today leadership is like a soul trapped between his internal consciousness and external realities. The soul can choose infinite possibilities but yet have to select a very few. Moreover, whatever he does should be such that it takes the side that benefits the all. In today world, a leadership would be difficult to sustain without keeping all the three things like financial, social and environmental aspects. And to keep this leadership has to inculcate power with ethics for any sort of sustainability. Leadership can be short-lived if one doesn’t compromise on some of the ethics at the same time would be dangerous if he follows none. So it has t o have it only to the point of sustainability. When an enlightened one writes a poem thousands read it. However, each one of them perceives it in a way they want to and this depends on their own life experiences and knowledge. Similarly, I use to perceive the World in a way I have seen it with my eyes and observed. But to really understand you need to perceive it through the eyes of many others and that is one thing that I have learned from this edifying experience of the last two weeks. Today when I am leading, I am open to infinite possibilities and views. I am trying to use the five why technique in my mind to reach out to the possible root cause.. Then the model that I am trying to work is to use critical thinking first and then use analytical thinking to corroborate the findings of the critical thinking. This I feel would help counter the limitations of the analytical thinking and at the same time will help foster the critical thinking results. How to cite Difference Between Critical Analysis and Analytical Thinking, Papers

Psychology in Marketing free essay sample

Before we begin, a definition of what consumer psychology is and what it means will be given. â€Å"The term consumer psychology refers to the study of how people relate to the goods and services they use in their daily lives. Also known as the study of consumer behavior, consumer psychology provides opportunities to examine issues such as what factors are most important when people decide to purchase a particular item, how customers determine the value of service, and whether or not television and magazine advertisements can convince a reluctant consumer to try a new product for the first time† (Hinders, 2010). Consumer psychology plays such a major role in marketing, advertising, economics and social and cognitive psychology. Consumer psychology is such an intricate part of marketing and the economy that the International Association for Research in Economic Psychology (IAREP) and the Society for the Advancement of Behavioral Economics (SABE) has an annual conference. We will write a custom essay sample on Psychology in Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The annual conference is designed to discuss the scientific basis of the economic decision making process of humans and the complex needs and shortages as well (Kirchler Hoelzl, 2006). Various concepts develop from these psychological meetings that many strategists utilize in the advertising of their product. A commonly used concept is the marketing concept and an extension of this concept is green and social marketing. The fundamental approach in the marketing concept is that the â€Å"marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships†(Vazifehdust, Taghipourian, Gharib, 2011). While that may be were the consumer psychology began, it has transformed in its design to influence how the customer feel and to determine for them. To not necessarily consider the consumer wants, but to make them believe that they need the product. Green marketing takes advantage of customers’ willingness to purchase, and sometimes pay a premium for, products that provide private benefits as well as public environmental benefits. John B. Watson was a consumer psychologist. He suggested that his ad for the Johnson Johnson’s baby powder play on the anxiety and insecurities of new mothers. This was a start of recognizing how one could affect the emotional appeal and affect a consumer’s way of thinking about a product to purchase. His technique of recognizing the emotional appeal of advertising remains a cornerstone of consumer psychology today† (Hinders, 2010). While consumer psychology plays a major role in marketing, it is constantly evolving. It in design is what makes a consumer thinks he needs and wants. It is to make the consumer feel good about the purchase and that both parties walk away feeling fulfilled. It has gone from asking the customer or consumer what he wants, but focuses on what the market believes he should purchase or own. References Hinders, D. 2010, May). What is Consumer Psychology? Retrieved from http://wisegeek. com/what-is-consumer-psychology. htm Kirchler, E. , Hoelzl, E. (2006). Twenty-five years of the Journal of Economics Psychology (1981-2005): A report on the development of an interdisclinary field of research. Journal of Economic Psychology, 27(32), 793-804. Vazifehdust, H. , Taghipourian, M. J. , Gharib, Z. (2011, November). Social Marketing, Green Marketing: The Extension of Marketing Concept. European Journal of Economics and Administrative Sciences, 1450-2775(41), 42 -57.